case study
Thistle and lace florals
Social Media Management • Content Creation • Strategy
We helped Thistle & Lace turn beautiful work into content built to earn attention through strategic storytelling, trend aware creative and consistent execution.
performance snapshot
20k+
Views across four posts
4.5k
Existing follower audience
4
Posts over 3 platforms
The opportunity
Thistle & Lace already had a strong visual identity and beautiful work. The opportunity was to translate that into social content that felt elevated, current, and intentionally built for attention rather than simply documenting the finished product.
what we handled
Content Creation
Social Strategy
Platform Management
Trend + Creative Direction
The goal was never to chase trends for the sake of trends.
Each piece needed to feel native to social while still feeling unmistakably Thistle & Lace.
the approach
- Lead with strong visual hooks
- Use trends without losing the brand
- Build content around real moments, expertise, and the founder
The result
20k+ views across four posts on 3 different platforms
The first batch of content generated strong reach relative to the existing audience, while giving the brand a more consistent and intentional social presence.
Reel one was an educational meant to give potential clients insight on the best ways to use their budget for florals intentionally in order to optimize their wedding budget.
Reel two was meant to show authority that Thistle + Lace Florals is a real business with real results in Knoxville.
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